Spalding has appointed Wendy Unger-Moore as marketing manager. Unger-Moore will be responsible for all marketing related activities as they pertain to the National Basketball Association (NBA), the Womens National Basketball Association (WNBA) and the National Basketball Development League (NBDL).
Unger-Moore comes to Spalding with an extensive background in both sports marketing and brand management. Most recently she was with Creative Presence Partners, Inc., an Atlanta based integrated marketing firm, as an account manager on a variety of brands including POWERade, Dasani and Sprite. She also managed an award winning marketing program for FLAVA 23, a sports beverage inspired by LeBron James. Prior to Creative Presence, Unger Moore spent 4 years with Atlanta-based Coca-Cola in both Sports Marketing and Media Relations roles.
“Wendy is a great addition to our veteran marketing staff,” stated Dan Touhey, vice president of marketing. “Her experience with recognized national brands and programs as well as her exposure to the integrated marketing process will further enhance Spaldings brand positioning and the leveraging of our partnerships with the NBA and WNBA.”
Unger-Moore received a Marketing degree from Delta State University in Cleveland and her MBA from DeVry University in Chicago.
