Safari Club International (SCI) announced Source Outdoor Group of Gainesville, GA as its endemic marketing and communications agency. This partnership will allow Source Outdoor Group to leverage media outreach, digital publicity tactics, content placement, and strategic marketing to maximize the growth of the SCI organization among hunters and non-hunters alike.

“I look forward to working with Aaron and his team at Source Outdoor Group as they help in continuing to build Safari Club International’s position as a leader in the protection of hunter freedoms,” said Chip Hunnicutt, director of marketing and communications at SCI. “As our integrated marketing partner, Source Outdoor Group will be tasked to translate the organization’s program initiatives into communications programs that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

SCI is a not-for-profit organization of hunters whose primary missions are to protect the freedom to hunt and to promote wildlife conservation. SCI’s 50,000 members and 180 chapters in the U.S. and around the world are passionate about hunting and about wildlife conservation.

“We are excited to begin work for SCI to promote wildlife conservation and outdoor education by developing and executing strategies to further the growth of the organization,” said Aaron McCaleb, president and owner of Source Outdoor Group. “We look forward to contributing to their mission through meaningful marketing, content, and communication strategies.”

Photo courtesy SCI