Solstice has signed Pale Morning Media to provide product publicity support for their spring 2005 line.
“Solstice has been a part of my outdoor life since my days as a lift
operator in Jackson Hole,” said Drew Simmons, president of Pale Morning
Media. “It's an authentic locals' brand, one that mountain town residents
immediately think of when they actually have to pay for a piece of new
gear.”
Pale Morning Media will design and implement a fall public relations
campaign to publicize Solstice and their growing assortment of warm-weather
gear: a line that includes hiking shorts and technical pants.
“The response from retailers to the spring 2005 Solstice line has been
excellent, and we want to support the specialty outdoor businesses that
support us,” said Don Pattison, Solstice general manager. “Pale Morning
Media's speed, flexibility and familiarity with all of our core markets made
them a solid match for our needs.”
