Sole will follow REI’s lead to #optoutside this Black Friday. The orthopedic footwear company will give its employees paid time off to adventure outdoors as a team. They encourage everyone to join this movement.
REI announced earlier this week that it will close its doors on Black Friday in an effort to encourage its employees and customers to head outside.
Jerry Stritzke, President and CEO of REI asked others to join in opting outside. Outdoor Research signed on Wednesday and Sole quickly followed suit.
Since 2001, Sole has made innovative and adaptable custom footbeds, and footwear with a unique orthopedic shape. Pain relief and improved performance is a natural accommodation of their signature style.
Mike Baker, CEO of Sole, was thrilled about supporting the movement saying, “REI’s decision to encourage employees to opt outside this Black Friday is an inspiring one that we hope will set a precedent in the outdoor industry. We want to embody change and encourage an active lifestyle. As such, we’re giving our team of employees the opportunity to join REI outdoors.”
Sole’s employees will be documenting their outdoor adventures on social media @itsyoursole. Join SOLE in supporting the movement by using hashtags #optoutside #SOLEoutside & #loveandthanks this Black Friday.
Founded in Vancouver, British Columbia, Sole is an eco-minded lifestyle footwear brand oriented around community, sustainability and pain relief.
