Sof Sole and co-authors Dimity McDowell and Sarah Bowen Shea of Run Like A Mother will join forces at several Rock 'n' Roll marathons this year to provide informative presentations for participants and present new product offerings from Sof Sole. The promotions will take place at the Country Music Marathon® and ½ Marathon presented by Nissan in Nashville, the Sports Authority Rock 'n' Roll Denver Marathon & ½ Marathon on October 9 and the's Rock 'n' Roll Las Vegas Marathon & ½ Marathon to benefit the Crohn's & Colitis Foundation of America on December 4.

McDowell and Shea will be selling and signing copies of their popular book Run Like A Mother: How to Get Moving – and Not Lose Your Family, Job, or Sanity in the Sof Sole booth at the above listed race Expos.

The authors will also be presenting '13.1 Ways to Run Like A Mother' at each of the above listed race Expos as part of the presentation series, which will include tips geared for race-day performance and enjoyment. The tips, based on their own experience as well on experiences and ideas gleaned from the 9000+ member RLAM: The Book Facebook community, will be a combination of practicality and inspiration so that every runner, whether she's gunning for a PR or just hoping to see the finish line, will find something useful to take to the starting line.

“We're proud to have Sarah and Dimity on the Sof Sole team at select Rock 'n' Roll events this year,” said Greg Stryker, Sof Sole Marketing Manager. “They have done such a good job at building a solid base of followers and we're excited to offer their experience, expertise, and energy to the participants at these three races.”

Sof Sole will be selling Sof Sole lightweight performance insoles and socks at all of marathon expos this year.