Snow Peak, the outdoor lifestyle brand based in Portland, OR, announced new leadership, including naming Noah Reis as vice president and chief operating officer, Snow Peak USA; Matt Liddle assumes the role of chief futures officer; and Yuichi Uchida was named chief brand officer.
- Reis will “support U.S. operations and accelerate integration with the company’s headquarters in Japan.” He joined Snow Peak Japan in 2017, following a career in management consulting in the energy and financial sectors. Over the past five years, Reis has served on the board of directors at Snow Peak Japan and worked in corporate planning, supply chains, systems, finance, and accounting.
- Liddle, who has led Snow Peak USA as COO for the last four years, will “accelerate the establishment of Snow Peak’s experience-based expressions, bringing Snow Peak’s vision of outdoor culture to life,” as chief futures officer.
- Uchida, previously chief culture officer, will “build on the existing brand transformation and accelerate marketing capabilities while aligning with the global brand,” as chief brand officer.
Tohru Yamai, CEO, said, “Snow Peak’s future as a global brand is integrally tied to the success of our U.S. business and the establishment of the Snow Peak culture within the outdoor community. I am invigorated by the possibilities in the U.S. and am confident that these shifts to our organizational structure will accelerate our growth.”
