The day was filled with brand awareness and attracted attention for Off-White x Nikes or HyperAdapts while Yeezys and NMDS were as prolific and popular as ever. Jordan Brand was noticeably absent this year. With an afternoon time slot and a well-stocked booze caravan, the crowd was loose with their wallets as the day moved on.
The Jason Markk cleaning crew, in their new Dickies jumpsuits pictured above, were on-hand to freshen up any kicks by the brand’s sneaker care technicians.
The arcade-style Yeezy claw machine, above, was another innovation but left the crowd frustrated — but if you hung in there, there were Supreme Bogs and Hilfigers waiting.