Smith promoted Andy McCabe to the role of creative director. Effective immediately, McCabe will lead marketing, sales and product creative work for the brand at the Safilo Pacific Design Center in Portland, OR.
With a decade spent as a graphic designer at Scott Sports and Ride Snowboards, McCabe joined Smith in 2011 at its then-headquarters in Ketchum, ID as part of the expanding creative department. He served as senior graphic designer before taking over as art manager for the last few years.
“Since we first started working together, Andy has elevated the brands he touches across product, merchandising, and consumer communication. His roots in snowboarding still drive a DYI attitude that will help keep Smith contemporary, evolving, and most importantly, fun,” said Eric Carlson, global brand director at Smith.
Smith also promoted Cara Shumate to art manager. She joined the Creative Team in June 2013 and made the transition from Ketchum to Portland alongside McCabe a few years later. Additionally, Cody Browning was appointed to the role of senior graphic designer after joining Smith in 2016.
“These promotions are super exciting to share but more importantly, very well deserved. Each individual is an incredible talent on their own but the way they operate as a team is incredibly inspiring. Their cohesive approach and support of one another produces world-class work, with clearly a lot of humor and fun thrown in,” said Carlson.
Photos courtesy Smith
