SmartWool is pleased to announce a multi-year partnership with Vail Resorts, designating SmartWool as the “Official Sock” for many of the top ski areas in the country: Vail, Beaver Creek, Breckenridge Resort, Keystone and Heavenly Ski Resort.
“Trying is truly believing when it comes to Smartwool products,” said Michael Imhof, Director of Strategic Alliance for Vail Resorts. “Smartwool socks are dynamic, functional, reliable, very warm when you need them to be and always comfortable no matter what your athletic endeavor. We pride ourselves on always partnering with the pinnacle and leader within each Strategic Alliance category we embrace. We hit the mark with Smartwool and we are indeed proud to have them as a partner.”
The SmartWool logo will appear on Vail Resorts promotional and marketing materials including their trail maps, grooming reports, websites and various Resort brochures. Paying homage to their ski racing roots, SmartWool will have a sponsorship presence at the 2003 Chevy Trucks “Birds of Prey” World Cup Downhill Races.
SmartWool will also provide a complimentary pair of ski or snowboard socks to select first time skiers and snowboarders at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Vail Resorts programs like “First Time Skier & Rider” and “Learn to Ski & Ride” allow first-time skiers and snowboarders the opportunity to start out on the 'right foot' with a cozy pair of SmartWool socks. With both companies providing opportunities and gear for year-round recreation, SmartWool socks will also become part of Vail Resorts summer activities, including hiking, biking and golf.
“This is a great opportunity to educate active consumers about the superior performance and comfort of SmartWool products,” said SmartWool President Chip Coe. “We are thrilled to work with a world-class organization like Vail Resorts to enhance their guests experience.”
