Wilson Sporting Goods Company, a wholly owned subsidiary of Amer Sports, has acquired Athletic Training Equipment Company, Inc. (ATEC), the world's leading manufacturer of pitching machines and training equipment, from Sport Supply Group Inc. Consideration for the acquisition is $10.5 million.. Effective immediately, ATEC will become a part of the Wilson Team Sports Company.
ATEC manufactures pitching machines and training equipment for baseball and softball and thus supports Team Sports' strong market positions in these sports. ATEC's annual sales are approximately $11 million and the company is highly profitable.
“The ATEC acquisition is a great addition to our business,” said Chris Considine, President of Wilson Team Sports. “Their dedication to making the best product and focusing on consumers' and customers' needs is the same approach we have at Wilson. This is why both of these great Brands have grown their business significantly in a tough marketplace.”
Gene Grant, President of ATEC, is excited to be part of the Wilson family. “We pride ourselves on making the best equipment, and to be partnered with Wilson will give us an unbelievable platform for growth. Our products are used from Wrigley Field to Little League Fields across the country. We look forward to many years of growth with Wilson.”
The ATEC Advisory Staff consists of Top Ranked Professional and Collegiate Coaches, and Olympic level players. This experience brings ATEC centuries of coaching and training knowledge to the design of its products. As a result, ATEC is the official supplier of pitching machines and other training equipment to Major League Baseball.
“This move reinforces our Authentic position as The Worldwide Leader in Team Sports,” added Considine. “I am very excited to have ATEC as the newest member of the Wilson Team. We are confident that together, we will take the pitching machine and training equipment business to the next level.”
The company employs 40 people and is located in Sparks, Nevada.