SmartWool has restructured its Marketing Department with Carol Davidson taking the reins as Creative Director and Gardner Flanigan promoted to Marketing Director. SmartWool has created the new Creative Director position and evolved the Marketing Director position to better address the changing demands of a global customer base and competitive landscape.

“Our goal in promoting these two highly talented people is three fold,” said
Mark Bryden, President of SmartWool. “Develop a structure that can support
SmartWool growth in the near and long term for both current and future brand
and product opportunities. Improve the ability of the marketing department
to intersect with the SmartWool business process, thus creating stronger
alignments with sales and marketing; and creative and product development.
And finally, to create career paths within the department where limited
future paths existed and create better opportunity for work/life balance,”
Bryden continued.

As the new Creative Director, Ms. Davidson will move from her current
position as Marketing Director to lead the top level global creative
strategy and execution for the SmartWool brand, including brand vision,
visual merchandising, creative management, advertising, and collateral.
Carol will remain the Marketing Department point on the Leadership Team.

In his new role as Marketing Director, Mr. Flanigan will lead top level
global planning and strategy for marketing the SmartWool® brand, which
includes retail, trade, PR, and field marketing. Gardner will join the
management team and both he and Ms. Davidson will report to the President
effective immediately

“Mr. Flanigan has had many roles in SmartWool's Marketing Department over
the past ten years, most recently as Communications Manager. We're thrilled
that Gardner has accepted the position of Marketing Director,” said Bryden.
“He has been responsible for the development of many of the marketing
initiatives that have helped cement SmartWool as a leading brand in the
outdoor industry. Some of these include SmartWool's strategy development &
communication planning, development of the SmartWool Advocacy Program and
many other significant initiatives. Gardner truly embodies the SmartWool®
brand, philosophy, personality and heritage.”