Smartwool Canada has appointed Daniel Doucette as senior manager of sales & marketing. Doucette brings more than twenty years of outdoor and fashion experience to Smartwool.
He steps into his role at Smartwool after more than a decade as Columbia Sportswear’s national account manager for Western Canada. “Throughout my career, I’ve been fortunate to work with and learn from industry leaders. I’m thrilled to contribute to Smartwool’s tremendous momentum through my playful approach to brand excellence, desire to inspire and passion for a life lived outside,” he shared.
Doucette will be guiding Smartwool’s Canadian merchandising and marketing efforts and directing the day-to-day momentum. “Daniel’s understanding of wholesale partners and the Canadian market – through his strategic and creative thinking – have proven his aptitude in elevating brand performance. His expertise in symbiotically managing digital and brick & mortar platforms also perfectly complements our overall business direction,” says Corey Stecker, Smartwool’s international general manager. “Perhaps most importantly, Daniel’s values mirror our own – Openness, Advocacy, Action, Inclusivity and a Fun-Loving spirit – so he’s an ideal addition to our team.”
Photo courtesy Smartwool Canada
