Aku, the Italian footwear brand known for its hand-crafted hiking and trekking boots, announced that Black Dog Sales Group has been retained as its new sales rep agency to support sales in Colorado and New Mexico.

“I have long admired AKU for their commitment to building best in class outdoor footwear with an attention to detail built in their own factory in Italy,” said Ian Decker, principal at The Black Dog Sales Group. “AKU is a perfect fit for the discerning retailers and passionate outdoor consumers in the Rockies. And we’re excited to work with the brand in the Rockies.”

Black Dog Sales Group has worked with Arc’teryx Equipment, Marmot, Helly Hansen, K2 and other leading brands. Decker has more than 20 years of experience in the outdoor industry in the Rockies region.

“Colorado and New Mexico are important regions for AKU footwear sales and The Black Dog Sales Group is a perfect fit for AKU with their established connections with retailers who sell hiking and backpacking footwear,” said Canice Harte, VP sales & marketing at AKU Outdoor.

AKU Outdoor