Slinger announced a new four-year tennis ball partnership with Dunlop. Dunlop becomes the official ball provider for Slinger across its global tennis market.
Dunlop is the official ball of the ATP World Tour, the Australian Open Grand Slam Tournament and supplies several WTA tournaments with their official tennis balls. Dunlop will also co-brand its Fort TR Plus balls and its pressureless Fort Xtra Life ball for Slinger.
“Our goal in further aligning ourselves globally with Dunlop is to provide optimum performance from the Slinger Bag launcher with the best tennis balls in the world and provide access to premium tennis balls for all Slinger Bag users,” said Slinger CEO Mike Ballardie. “Our first year of a commercial partnership with Dunlop as our distributor across nine leading European regions has been a big success, and we look forward to further collaboration with their international team.”
Dunlop and Slinger first announced a commercial partnership in 2020, as Dunlop International Europe, Ltd. currently serves as the distributor for Slinger Bag in Germany, Austria, Spain, Portugal, Italy, Netherlands, Belgium, Luxembourg, and France.
This partnership will be serviced via Dunlop’s global sales subsidiaries to facilitate local inventories and market pricing.