Guidesly, an online platform connecting guides with anglers, recently closed its seed round of funding, raising $4 million from over 30 investors.

This investment led by Stevenson Family Investment Limited Partnership, (SFILP) which is led by Howard and Andrew Stevenson along with institutional investors Greycroft Partners and Elysian Park Ventures, will “help Guidesly further scale in vertical SaaS and continue to grow its reach in the outdoor recreation community.”

“Guidesly has done a phenomenal job of creating a delightful user experience for both small business owners and their customers. They are streamlining payments on both sides of a complex, multi-step transaction, and they are bringing innovative technology to the SMB ecosystem,” said Will Szczerbiak, Greycroft Partners.

“Vertical SaaS solutions continue to accelerate, focusing on providing impactful real-world solutions for the outdoor recreation marketplace,” said David Lord, CEO, Guidesly. “Companies offering unique vertical SaaS solutions save costs, increase revenue, and offer small business owners the ability to deliver leading customer experiences. Guidesly focuses on providing the technology to enable our clients to leverage the platform and deliver world-class guided experiences.”