SleepScore Labs, the sleep improvement and solutions company, announced waterman Laird Hamilton will join the organization as a brand ambassador to promote the positive effects of sleep and rest on well-being. As a big proponent of increasing sleep health to improve overall fitness, he supports SleepScore’s mission to provide vital feedback and data to consumers through innovative sleep technology.
“Sleep is a foundation to my training because it’s vital for muscle regeneration, mental recovery, and more importantly, long term health. I’m able to chase the upper limits of my abilities by committing to a balance of exercise, diet and rest,” Hamilton said. “As a brand ambassador for SleepScore Labs, I want to highlight the massive benefits of adequate rest and sleep, and the empowerment SleepScore technology gives me to maximize success.”
Hamilton is a big-wave surf legend, innovator and adrenaline junkie. He has shaped the world of surfing and crossover board sports for the last two decades, cementing his reputation as a proven waterman in a wide array of ocean activities. As an international fitness icon and nutrition expert, he’s sought out for his training prowess, and has worked with many of today’s professional athletes.
In 2008, Hamilton released his first book, “Force of Nature: Mind, Body, Soul, and, of Course, Surfing.” He is a contributing editor for Men’s Journal where he writes about his own health, fitness and nutrition philosophies. He’s been in several movies and documentaries, most recently starring in “TAKE EVERY WAVE: The Life of Laird Hamilton,” a Sundance Film documentary about his life and journey to becoming a sports icon.
“Laird has been a household name for surfing and water-sport enthusiasts for nearly two decades, and his passion for life is imbued into everything he does. He possesses a deep level of fitness comprehension that makes him a sought-after leader of the subject,” said Colin Lawlor, CEO of SleepScore Labs. “As an ambassador, he’ll provide insight and expertise to help people understand how sleep plays a pivotal role in improved health and fitness, and continue to share his passion for living life to the fullest.”
