Skullcandy Inc. has partnered with music festival Vans Warped Tour in 2017. At each of the over 40 tour stops, music acts will perform at a dedicated Skullcandy stage and the Skullcandy brand presence will be extended with unique on-site activations and Skullcandy-themed experiences.
“We are thrilled to partner with the Vans Warped Tour. Connecting with our consumers through live music has always been a core element for the Skullcandy brand, and we’re excited to get back on tour again,” said Skullcandy’s CEO, Jason Hodell. “We aim to extend and help amplify the fun of this festival experience across our channels to include retail partnerships, brand ambassadors, digital distribution and social media storytelling.”
“Skullcandy has been a great partner of the Vans Warped Tour in the past and I was excited when they decided to renew their long-standing relationship with us,” said Kevin Lyman, Vans Warped Tour founder & CEO. “We look forward to creating more memories with such a fantastic brand.”
