Skullcandy Inc., a performance and lifestyle audio brand, introduced the Skullcandy StayLoud Showdown, a platform for emerging artists to win their way onto a major rock tour.
The concerts will pit bands against each other in three venues: Los Angeles, CA on April 6; Austin, TX on May 18; and New York on June 8. Each concert will be live streamed on the Skullcandy Facebook page, and fans will cast social media votes to choose the bands they want to see at the Vans Warped Tour rock festival.
“We view the Vans Warped Tour as a mecca of youth culture, with an authentic history of showcasing emerging talents that became legends. With the StayLoud Showdown series, we are giving our consumers the power to send their favorite emerging artists onto the iconic Vans Warped Tour stage,” said Skullcandy’s CEO, Jason Hodell.
“Skullcandy and the Vans Warped Tour have a longstanding history of supporting up-and-coming bands within our scene. We are looking forward to rekindling our partnership this summer to give developing artists the chance to showcase their talents through the Skullcandy StayLoud Showdown. The Showdown not only provides a fostering environment for these artists, but also allows their fans to have a voice in which of their favorite bands play this Summer’s Vans Warped Tour,” said Vans Warped Tour’s Founder & CEO Kevin Lyman.
Tying back to Skullcandy’s heritage of action sports and music, the StayLoud Showdowns will celebrate emerging rock music talent and shine a light on breakthrough artists through digital streaming, social conversation, Skullcandy Showdown concerts and Vans Warped Tour.
