Skora, Inc. announced a partnership with Portland-based Franks Garage, a marketing, design, and branding house specializing in the athletic, action sports, outdoor markets. Together, they will build a results-driven strategy for Skoras brand platform, strategically aligning the brand with target consumers and retailers, creating multiple engagement opportunities and establishing the brand personality.
We are very excited about this new collaboration, said David Sypniewski, Founder and CEO of Skora. Frank is a footwear marketing firm with tremendous experience in the categories that Skora lives in. Weve always wanted a partner who shares our passion for the running category, but who can leverage our potential through traditional and new media marketing concepts. Weve found that in Frank.
Frank and Skora will launch their ‘Love Your Run Again campaign this Spring. The campaign will focus on the health and comfort features inherent in Skoras ‘Run Real philosophy of natural design, immediate comfort, and stunning aesthetics.
Were excited to work with such a pure and authentic brand such as Skora, said David Karstad, founder and creative director of Frank. Weve been involved with a lot of concepts over the years, and quite frankly, Skora is about innovative and forward-thinking as they come. Were stoked to work with David and team to help bring the Skora fit and feel to runners and athletes everywhere.
Based in Portland, Oregon, Skora builds premium, lightweight performance running footwear that encourages a more bio-mechanically correct, natural stride.
Also based in Portland, Franks Garage has been a part of the success of many leading brands in the footwear and sportswear industries, including Teva (and their launch of trail running shoes), GoLite Footwear, Timberland, Spyder, and ONeill Wetsuits.
