Continued growth , distribution and an expanding sales force has prompted Gary Supple, US Manager of SKI TOPS USA, to hire Dominic A. Chenelia, as Director of Sales and Marketing for the CHAOS and MOON SHADOW headwear brands. Chenelia joined the company as of June 1st.
The company said that over the past 8 years, Chaos and Moonshadow hats “seemed to sell themselves.” With over 700 accounts nationwide, representing thousands of store fronts, golden customer order fulfillment at 99%, and high margins, Ski Tops is going strong.
With the position of Director of Sales and Marketing filled, Ski Tops plans to execute new sales strategies for 2004/2005 to increase sales force management and to implement sales incentive programs.
Supple plans to take a serious look at the expansion and positioning of both the Chaos and Moon Shadow brands. Ski Tops is expecting an explosive year with surging sales. Supple ebulliently explains that, “for over eight years the company has grown hand over fist, relentlessly, so much so, that we have not had a chance to promote the identities of the two brands. This year, all that will change. For starters, we have partnered with What¹s UP public relations and marketing, and with Dominic on board, I have big plans in grassroots event sponsorships, hip and young action sports involvement and brand promotion strategies.”
It was Chenelia's sales and managing skills that grabbed Gary Supple's attention. Chenelia has held management positions in retail surf shops like Newport Surf & Sport and World Core/Bessel shops and has earned a top sales position with Animal Watches USA. In 2000, armed with retail expertise and a business degree, Chenelia joined Seirus, a ski glove & accessory company, as a sales manager until 2004. While Chenelia was at Seirus, it had record sales for 4 years in a row, Chenelia's recent top accounts included: Gart's/TSA, Christy's, Specialty Sports, Campmor, Mtn Creek, Snowshoe, and Princeton.
Supple explains why Chenelia was the right hire, “While Dominic will be working on a national level, his So Cal experience will be key in building the Chaos street savvy brand. Dominic¹s Southern California experience will be key in building support and in strengthening brand image for our CHAOS brand where the emphasis is on hip urban fashions.”
With the new expansion comes a new location. SKI TOPS USA has moved its headquarters in Steamboat Springs to a larger office space along the beautiful Yampa River. The new space is all part and parcel with the company¹s recent growth and tremendous response from the skateboard, surf, ski and snowboard customer base. The new headquarters provide a more expansive, renovated space for the ever-growing team and will assist in distribution efficacy for Ski Tops, a leading headwear and knit accessory manufacturer in North America. In addition to more space, Ski Top¹s is also pleased to announce their new satellite office in Southern California headed up by Dominic Chenelia.
