Skechers USA Inc. on Thursday wrapped up a 20-city tour in New York City's Times Square. Denise Austin, fitness expert, hosted the festivities in Times Square which included exercise classes, games and a special presentation to Amelia Hunter of Charlotte, NC winner of the “My Shape-ups Story Contest.”
Hunter was one of several contestants who shared her Shape-ups story at the “Taste of Chicago” and won a trip for two to the New York City finale, a Shape-ups wardrobe and a personal meet and greet with Denise Austin.
The company's 2010 Tour also featured a newly expanded Shape-ups collection, fitness experts, multimedia support, and informational materials. Featured items included Shape-ups XT & Shape-ups XF,
SRT: SKECHERS Radius Trainer, Shape-ups AT: All Terrain; and SRR – The Resistance Runner.
“Everyone wants to incorporate some type of fitness into their lives, but it often comes down to time and access,” said Jennifer Weiderman, vice president and general manager of SKECHERS Fitness Group. “Shape-ups solve that problem. People can wear them wherever they go and for whatever activity they do and get a workout. Shape-ups engage more muscles, make you work harder, and generate results. The Shape-up America Tour is a way of bringing Shape-ups to Americans across the country to let them experience these benefits for themselves.”
