Skechers has signed a licensing agreement with Street Flyers, LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the U.S. and Canada in Spring 2012.
Under the agreement, Street Flyers will design, produce and distribute Skechers-branded bicycles, skateboards, scooters, skates and safety gear. The children’s collection will incorporate designs and images from Skechers Zevo-3 animated television series and Skechers Kids characters, which are well known globally due to extensive television advertising and marketing campaigns. Each character represents a uniquely branded Skechers Kids footwear collection, including Twinkle Toes by Skechers, Sporty Shorty by Skechers, HyDee HyTop by Skechers, The Incredible Elastika Bungees, Punkie Rose by Skechers, and Bella Ballerina by Skechers for girls; and Z-Strap, Kewl Breeze, Hot Lights by Skechers and Luminators by Skechers for boys. In addition, Skechers footwear branding will be utilized for the young adult collections.
“We have found phenomenal success in the performance fitness arena, developing high performance athletic footwear for adults. Sporting goods are a great way to reach children and a natural extension of our athletic offering,” said Michael Greenberg, president of Skechers. “We are thrilled to launch Skechers-branded sports equipment with a well respected company like Street Flyers. Skechers is the number one children’s footwear brand in the United States, and Street Flyers is one of the largest wheeled sporting goods companies in North America, so the partnership is a natural fit.”
“Skechers is one of the most recognized footwear brands in the world, which is an ideal platform to launch sporting goods under the Skechers name,” said Ike Tawil, CEO of Street Flyers. “The Skechers Kids character collections offer compelling design inspirations for children’s bikes and skateboards, among other wheeled products. Were confident that the young adult sporting goods collections will also be a successful new addition to the Skechers brand.”
In addition to Street Flyers, Skechers has partnered with numerous licensees to produce a wide range of products including children’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories. The company is currently negotiating with additional licensees, both domestic and abroad, and continues to seek partnerships and opportunities that will bring the Skechers brand to new product segments around the globe.
