Skechers signed Premier League Arsenal and Ukrainian National Team defender Oleksandr Zinchenko to its all-star roster of elite pros, including Europe’s top scorer Harry Kane, and expanded its reach in football (soccer).
Zinchenko will compete in Skechers’ Razor—a lightweight speed shoe. As part of a long-term deal with the brand, Zinchenko will appear in multiplatform marketing campaigns as a brand ambassador supporting Skechers Football. He is also one of the first players on the pitch wearing the Razor from the Diamond Ice Pack—Skecher’s recently launched all-white colorway.
“Since launching Skechers Football in August, the reception has been incredible as the world has watched Harry Kane have amazing success, scoring more goals this season than any top league player in Europe—in Skechers boots,” said Greg Smith, VP of product development and merchandising for Skechers Performance. “As an elite defender in the Premier League, Zinchenko will be the perfect addition to our roster—a complement to the best striker in the game. Our team illustrates how Skechers Football offers a range of boots that deliver innovation, performance and our signature comfort for every type of player, in every position, across the pitch.”
Skechers Football debuted for the 2023/24 season when the brand signed Bayern Munich striker Harry Kane. Skechers Footwear boots include three styles available in multiple colorways for men and women, with the white Diamond Ice Pack recently introduced at retail.
The Skechers Razor, worn by Zinchenko, features a carbon-infused soleplate for responsive power and agility during play. The SKX_01, worn by Harry Kane, offers a custom last. Both shoes come in standard low-profile with the SKX_01 also available in a high-top version.
Oleksandr Zinchenko began his pro career as a midfielder with Russian football club Ufa before joining Premier League club Manchester City in 2016, where he transitioned to left-back and won four Premier League titles, four EFL Cups and an FA Cup with the team. In 2022, he signed with Premier League club Arsenal, where he’s in his second season. He’s also played for the Ukrainian National Team since 2015, with nearly 60 caps.
Beyond football, the Skechers team of elite athletes competing in the brand’s performance footwear includes NBA stars Julius Randle and Terance Mann, golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau.
Skechers sells its Football collection through its website and retail stores in the UK and Europe and at select specialty football retailers in the U.S., the UK and Europe.
Image courtesy Skechers