Skechers Football signed Isco Alarcón, the celebrated midfielder from Real Betis Balompié, Spain. Alarcón competes in the Skechers Razor 1.5 Elite—the lightweight speed boot. Alarcón will appear in marketing campaigns supporting Skechers Football.
“Isco Alarcón is a great football player with a significant track record at the national level. He’s returning from an injury to his elite-level play, which is the perfect time to officially bring him onto Team Skechers,” added Txerra Díaz, country manager of Skechers Iberia. “We believe he fully aligns with the brand’s profile and will help players across Spain and Portugal discover Skechers Football and the signature comfort that performs offered by our boots.”
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
Alarcon adds to Skecher’s roster sponsored athletes competing in Skechers Football boots in Spain, including Iker Losada from the Celta, Antonio Sánchez from Real Mallorca and Pere Milla from Espanyol.
The Skechers Football range spans three elite styles for men and women, including the new Electrum Pack. The Skechers Razor is a lightweight speed boot with a track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play. The SKX_01 is ideal for striking the ball with a custom last, enhancing comfort and fit. Both boots are available in standard low-profile with the SKX_01 also available in a high-top version.
In addition to the Elite styles, Skechers also offers a line of Academy boots for all levels of soccer play and youth and kids shoes, featuring an adaptable fit and enhanced comfort. Both ranges are available in firm ground and turf styles.
Skechers Football launched with the 2023/24 season when the brand signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with several elite athletes, including winger Baris Alper Yilmaz from the Turkey National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga, andd additional men’s and women’s professional athletes globally.
Images courtesy Skechers
