Skechers announced it has signed on as the official footwear sponsor of the US Open Pickleball Championships.
“Pickleball adds another pillar to our established running, golf and performance walking business. This sport is easy to learn and great for families, so footwear featuring our advanced comfort technologies will be a perfect fit for casual and competitive athletes alike,” said Michael Greenberg, president, Skechers. “Launching our new pickleball shoe at a marquee event like the US Open is sure to make an impression on the court. We’re dedicated to this sport and believe its popularity will continue to expand.”
“Bringing on board one of the largest footwear brands on the planet is key to our strategic plans of elevating the sport and the US Open to the next level,” said Terri Graham, co-founder, US Open Pickleball Championships. “As our official footwear sponsor, we know that Skechers will help introduce fans of their comfortable and innovative styles to the fun, exciting and competitive world of pickleball.”
The multi-year partnership will feature Skechers providing footwear to all volunteer captains at the event. Skechers will also be onsite at the tournament with an Expo booth.
Skechers announced it would also be launching a range of Skechers Pickleball footwear for men and women at the event that starts April 23 in Naples, FL.