Skechers, the third largest footwear brand globally, with $8 billion in annual sales in 2023, teams up with Andy Reid, the coach of the Kansas City Chiefs, with back-to-back Super Bowl wins, for Skechers’s 12th Super Bowl appearance.
Skechers Hands Free Slip-ins campaign Reid and a big reveal — “his unexpected side hustle helped by the comfort and convenience of Skechers’ innovative and effortless signature footwear collection.” Watch the commercial debut during the Fox broadcast of the Super Bowl on Sunday, February 9, or view it here or click on the image below.
“Our belief in Coach Reid and his ability to lead champions resonated with us as Skechers dives deeper into the performance world with innovative products for soccer, basketball and more,” said Michael Greenberg, president of Skechers. “This is the perfect venue to present our campaign as he’s coaching with the chance for an unprecedented third straight win. With more than three decades of Skechers, the third-largest footwear brand in the world, maybe a three-peat for the coach is in the cards. Andy also proves there’s endless unexpected possibilities when you go hands-free with the signature comfort and convenience of Skechers Slip-ins!”
Skechers will appear for the 12th year in 2025, making it a perennial advertiser during the Super Bowl. The brand’s first appearance starred Joe Montana in 2010, and, last year, it featured Mr. T and Tony Romo.
Other notable past Skechers Big Game commercials included Snoop Dogg and Martha Stewart, Mark Cuban with a French bulldog named Mr. Quiggly and Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers worldwide.
Images courtesy Skechers/YouTube
