Skechers Performance, a division of Skechers USA Inc. (NYSX:SKX), signed PGA rising star and YouTube golf trick artist Wesley Bryan, who will join the elite athletes representing Skechers Go Golf.
Bryan’s deal with the global footwear brand tops off a year in which the 26-year-old became the newest face for Skechers Performance and a rookie member of the PGA Tour, having just earned his card for the 2016/17 season.
After playing college golf and graduating from the University of South Carolina, Bryan and his brother, George, formed Bryan Bros Golf on YouTube and other social media channels, shooting videos of themselves performing challenging golf tricks. The brothers landed more than 20 million views, plus coverage on ESPN and USA Today and brand sponsorships.
Bryan earned a spot on the Web.com Tour in 2016. Bryan capitalized on the opportunity, earning three wins during the 2016 season and being named the Web.com Tour’s 2016 Player of the Year. After his third victory on the Tour, Bryan was awarded a Battlefield Promotion, cementing his spot on the PGA TOUR this past August and becoming one of only 11 golfers in history to do so.
“We have been blown away by Wesley’s positive attitude, his profound talent and his obvious love for the game,” said Skechers Performance Senior Vice President of Merchandising and Marketing Rick Higgins. “We’ve been thrilled working with Wesley in the early stages — his ideas and input have already inspired the design team. We can’t wait to see what he does this year.”
Bryan joins the team as Skechers Performance enters its fifth year with the Skechers Go Golf product line, joining Matt Kuchar, Russell Knox, Billy Andrade, Colin Montgomerie, Brooke Henderson, Belén Mozo and Ashlan Ramsey. He will be teaming up with them in upcoming global marketing campaigns.
“I’m truly honored to be partnering with Skechers Performance,” said Bryan. “Their commitment to innovative design and performance has me really excited about what we can accomplish together on the golf course.”
As part of the sponsorship, Bryan will wear Skechers Performance Go Golf footwear and apparel.
Photo courtesy Skechers Performance
