Skechers said it has become the first lifestyle brand to sign a lease in the Fashion District of Decentraland. The company also recently filed trademark applications to sell virtual goods, including footwear and apparel to explore new growth opportunities in the metaverse.
“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president, Skechers. “We look forward to embarking on this virtual era and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
