Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market.
As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers women’s athletic and casual footwear collections.
“It was a very easy and natural choice for us. Nuria Roca perfectly embodies the values of Skechers and the soul of our brand, which over the last 30 years has developed comfortable and fashionable footwear for everyone’s everyday life and for every moment or situation,” said Txerra Díaz, country manager of Skechers USA Iberia, S.L. “Skechers continues to focus on Spain as a key market where we recently opened a flagship store in Madrid’s Grand Via, so we felt it was the perfect time to launch our first campaign featuring an ambassador who will appeal directly to consumers in this country. We’re confident that Nuria will generate excitement throughout Spain for the entire Skechers brand, including our signature comfort innovations.”
The initial campaigns starring Nuria Roca will focus on a range of Skechers collections for women, including Skechers Hands-Free Slip-ins, Skechers Arch Fit footwear, and Skechers UNO range of fashion sneakers.
Roca joins a team of global Skechers ambassadors that includes boxing legend Sugar Ray Leonard and Spanish singer Chesca, as well as European ambassadors Myleene Klass (U.K. and Ireland), Joanna Krupa (Poland), Vanessa Mai (Germany), Benedetta Parodi (Italy), and former footballers Jamie Redknapp (U.K.), Frank Leboeuf (France) and Michael Ballack (Germany).
Photo courtesy Skechers
