Virtual Greats announced they will partner with Skechers to produce and distribute branded virtual goods in various online social media destinations. As one of the leading virtual goods sales and distribution agency, Virtual Greats has already secured distribution for Skechers branded virtual goods with Meez.com and WeeWorld, two top social media sites for teens and women.
A range of both Skechers Women’s and Men’s shoes from the 2011 collection, currently available in stores, will be offered in the online branded boutiques. While this first set of branded virtual goods will be fashion-based, plans for future Skechers-branded releases include enhanced avatar performance and fitness levels within the social gaming world, based on Skechers fitness products. WeeWorld launched select Skechers assets at the end of May 2011, while Skechers-branded products premiered in Meez.com boutiques this month.
“Partnering with Virtual Greats provides Skechers with a tremendous opportunity to increase brand awareness and exposure within a targeted online demographic,” said Skechers president Michael Greenberg. “The Skechers-branded virtual goods will be on-trend and allow users to express their own personal style in a virtual setting. From a sales and marketing perspective, it’s an exciting avenue for us to explore and we are confident it will be a successful new venture for Skechers.”
“We are thrilled to expand our partnership with Skechers and to broaden our portfolio with a leading global footwear brand,” said Dan Jansen, Founder and CEO of Virtual Greats. “The value of branded virtual goods can be seen across numerous categories, including footwear. With our distribution partners we are building additional revenue streams and expanding exposure for our clients, while also bringing a stylish new component to avatars and the greater social media community.”