Skechers and John Deere, the iconic American brand with its signature leaping deer logo, created a co-branded pro and lifestyle footwear collection scheduled to launch in July. Designed for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters, this collection stands out with its rugged durability and comfort.
“Skechers x John Deere is the union of two trusted American brands—bringing their appeal, their technologies, their style—all to deliver comfort that performs to millions who need and want it,” said Michael Greenberg, president of Skechers. “As the country’s number one work footwear brand, this new offering is a natural for us, but Skechers x John Deere also epitomizes the outdoors and fashion for millions of followers and fans. From specialty boutiques and leading department stores to work retailers, we plan to hit the ground running with the pinnacle of distribution around the world—as John Deere is best in class: a highly recognized and valued name with tremendous untapped potential for the greater market.”
“The John Deere brand is exemplified by the active, hard-working farmers, construction workers, maintenance crews, and weekend warriors who bring our brand to life,” said Mara Downing, vice president of corporate communications and brand management. “We’re thrilled this partnership will bring the innovative, rugged and high-quality footwear Skechers is known for to all those who live and work just as hard as our customers.”
Greenberg added, “We’ve worked in close collaboration with John Deere’s team to ensure that our offering meets consumers’ needs—from our advanced technologies to durable designs emblazoned with their iconic colors. This collection will serve many demographics looking to add the Deere brand to their shoe collection—and we’re confident that Skechers x John Deere will build a devoted following across work, fashion and the street.”
The footwear collection offers “premium, waterproof materials and protective features, including Poron XRD metatarsal protection. The initial line will include Skechers Hands Free Slip-ins Technology, Skechers Arch Fit Technology and Skechers Relaxed Fit Technology. Kids styles will feature Skechers Air-Cooled Memory Foam and machine washable technology.
Skechers x John Deere sport adventure, work, utility sneakers, and casual styles will be available at Skechers retail stores and skechers.com, as well as retail partners and specialty retailers worldwide in July.
Image courtesy Skechers
