Sitka Gear announced several strategic changes to its sales rep team to “increase market presence, enhance service to Sitka’s retail customer base and deliver premium consumer experiences in partnership with Sitka retailers.”

“We are committed to strengthening Sitka’s presence in wholesale channels through strategic investments and, as always, by prioritizing the hiring of the best people,” said Sitka Business Leader Theresa Spangler. “Doing these things enables Sitka to better support its retail partners and deliver innovative product stories in existing and future market segments while best equipping the brand to achieve its ambitious growth objectives.”

Additions to Sitka’s sales rep team include:

  • George Cook, operating in the Pacific Northwest, joins the company with over 35 years of sales experience in the fish and hunt categories.
  • John Sherman of Sherman & Associates, Inc. will represent Sitka in Utah, California, Nevada, and Arizona. H brings over 25 years of experience representing apparel and equipment brands in the fishing industry, including Simms, Fishpond and Redington.
  • Justin Sterner of Outdoors East will represent Sitka in the Mid-Atlantic and New England regions, calling on retailers in the hunt, fish and outdoor markets. Sterner has 25 years of experience representing brands in the fishing space and adjacent categories, including Simms, RL Winston and Scientific Anglers.

“We are excited to welcome these talented individuals to Sitka’s sales team and get started capitalizing as a brand on their experiences and connections at numerous levels in this industry,” said Sitka Wholesale Sales Leader Tim Dennis. “Their expertise, professionalism and enthusiasm will be invaluable as Sitka continues to deliver exceptional service and product innovations for our retail partners.”

Sitka also announced the expanded sales territory of Jeff Watt, a longtime member of the company’s sales team. Watt, a 35-year sales veteran in the hunt and fish space, joined the company in 2011. He is now responsible for Indiana, Michigan, Minnesota, North/South Dakota, and Wisconsin in addition to his existing territory, which includes Arkansas, Illinois, Iowa, Kansas, Missouri, and Nebraska.

Image courtesy Sitka Gear