Sims snowboards wishes to thank its dealers and distributors in Canada, USA and abroad for their awesome support for this past booking season.

“We felt that in the face of constant and persistent negative trade rumors that we needed to let our dealers know in a public way that Sims is focused on supporting their efforts,” said Michael Tadgell, General Manager of Sims.

“Specifically, we have added a Canadian-based Customer Service office to serve our dealers, installed a new information system and have open purchase orders supported by ‘letters of credit’ to all our key factories. In short, we're open for business and Sims’ plans to be for a long time.”

“ITOCHU International is committed to Tom Sims and the Sims brand globally for the long term. Sims is step one in a new vision for ITOCHU International to be a player in the Action Sports wholesale business,” said Chris Chang of ITOCHU International Inc., Sims' New York-based licensing partner. “The investment and learning with Sims is a part of a long term plan and is supported by the New York ITOCHU office and Japanese headquarters in Tokyo, and is consistent with the companies' long term outlook.”

Among ITOCHU International's competencies are brand management and international retail distribution. As a part of ITOCHU Corporation, the company boasts a long history of managing well-known brands and maximizing their potential across an 80-country-strong distribution network.