Sims Snowboards announced a partnership with Mattels Hot Wheels brand. The partnership includes a limited edition adult snowboard and a complete line of childrens boards, all of which will be available in retail outlets this fall.
The adult board, available in one size 158 cm., will be a part of Sims
Absolute Series and will feature unique Hot Wheels artwork. The childrens
boards, which range in sizes from 105 cm. up to 138 cm., will be a part of
the Evolution series and also will feature Hot Wheels inspired images of
speed, power and performance.
“Since Sims has always been known as the original snowboard brand and Hot
Wheels is The Worlds Coolest Car Company, this partnership is a perfect
fit,” said Travis Wood, Director of Marketing for Sims Snowboards. “We are
thrilled to provide consumers with such exciting and cool-looking
snowboards boards that are certain to thrill both experts and amateurs
alike.”
The Sims/Hot Wheels snowboards will be available for viewing at the Sims
booth at the SnowSports Industries America (SIA) trade show in Las Vegas
from January 26-29, 2004 and other regional trade shows through out the US
and Canada. Snowboards will be available at retail in August with an
estimated retail price of $529.00 and up for adults and $179.00 and up for
kids.
