Silva has renewed their agreement to remain one of the major sponsors of Adventure Sports® magazine's Mobile Tour next year.
This year's highly successful Tour is traveling to over 40 events across the United States promoting Adventure Sports and its sponsors. In 2005, RFA Media will expand the National Mobile Tour to over 100 events such as adventure races, off-road triathlons, mountain bike races, sports festivals and related tradeshows.
“We are delighted to have Turner Suspension Bicycles as the mountain bike sponsor of our national event tour”, said Scot Love, President of RFA Media. “Turner is a great company and we are really excited to work with them. Their high-quality performance bikes are a perfect fit for the dedicated athletes participating in the cycling portion of our exciting sport.”
“We are delighted to have Silva continue to be a sponsor of our national event tour,” said Scot Love, President of RFA Media. “Silva is a fantastic brand with excellent products. Their compasses are a perfect fit for the outdoor enthusiasts that make up our readership.”
The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industry. The Tour promotes RFA Media's Adventure Sports magazine and its sponsors and includes gear demonstrations, interactive displays, adventure videos, race clinics, product giveaways and talks by regionally and nationally known adventure athletes.
“This year's Tour is an important marketing initiative,” said Silva product manager Joshua Whitney. “Our compasses are gaining exposure at a grassroots level across the country. We're looking forward to the excitement this Tour brings to the Silva brand in '05.”
