Signa Sports United announced the appointment of Hap Seliga, a founder, executive and advisor in the cycling industry, as head of its North American bike operations.
The hiring follows Signa Sports United’s (SSU) recent listing on the NYSE and acquisition of Wiggle CRC.
Seliga’s experience includes co-founder Competitive Cyclist; director, bike growth and operations, Backcountry; co-founder and CEO, Trust Performance. He most recently served on the senior leadership team at Specialized Bicycle Components as Global Leader of Customer Experience.
Stephan Zoll, CEO of SSU, commented, “The North American market is a focus area of future growth for us. The sports e-commerce market is extremely fragmented and ripe for consolidation. Appointing a professional like Hap, someone who is deeply ingrained in the cycling community, is testament to our ambition and confidence in the growth opportunity we see ahead.”
Seliga said, “I’m thrilled to share my experience and passion but even more so to partner with and learn from the team here. I see an amazing opportunity to provide excellent value for, and better serve, riders by introducing the brands of Signa Sports United to the North American market. The growth potential in bike in the U.S. is enormous and I’m fired up for our road ahead.”
