Sig Sauer announced that it has appointed Ferguson-Keller Associates to handle ales for the U.S. Northeast and North-Central regions.
“In order to keep pace with our above market average growth, Sig Sauer had to take a hard look at our sales and distribution model,” said, Sig Sauer Vice President of Commercial Sales and Marketing Andrew York. “With the addition of Ferguson-Keller Associates to our sales structure, we have completed the evolution necessary to better serve our distribution partners, retail network and end customers.”
Along with Ferguson-Keller Associates in the Northeast and North-Central regions, Sig Sauer has brought on Maschmedt & Associates to cover the Missouri-Iowa-Nebraska-Kansas and Western regions, the Outdoor Marketing Group to handle the Southeast region and The W.L. Carter Company for the Texas-Arkansas-Louisiana-Oklahoma region.
