Sierra Designs has raised over $4000 for several outdoor charities at the first-ever live auction held at the Outdoor Retailer Summer Market on August 10, 2006.
Retailers, exhibitors and guests came together to bid on several different packages of outdoor gear and 15 handcrafted four-foot tall trail signs. Trail signs displayed words such as: “THE REAL DEAL”, “HAPPY TRAILS” and TAKE A HIKE”, representing the authenticity and passion of the Sierra Designs brand. An authentic auctioneer yodeled numbers and packages while participants raised their paddles in hopes of having the best bid. Beer flowed while attendees cheered on the highest bidders and opened their wallets at the fun and totally unique event.
The 45-minute live auction raised over $4000 to benefit various outdoor charities including: Big City Mountaineers ($3050), Continental Divide Trail Alliance ($325), Appalachian Trail Conservancy ($400) and Colorado 14ers Initiative ($275). Each organization received a portion of the money raised to help their missions and visions of getting people outdoors in a clean and safe environment.
“Just like Sierra Designs products, their live benefit auction was unique, effective and fun,” says Mark Godley, Big City Mountaineers (BCM) Executive Director. “Five teen and five adult volunteers will be able to participate in BCM’s recreational mentoring program during 2007 thanks to the money raised through the Sierra Designs event.”
