Sierra Designs named Chase Schofield to the newly created position of product designer, where he will be tasked with redesigning the brand's sleeping bags, tents and backpacks from scratch.
Schofield, who has seven years of experience, has been tasked with helping create the next generation of tents, sleeping bags, and backpacks for Sierra Designs. With a core mission to build backpacking gear that is both ‘better and different’ than anything else on the market, Sierra Designs will look to Schofield to design gear from scratch instead of simply improving on existing designs.
“Our team believes that Chase has the courage to challenge everything and everyone, the confidence required to expose himself to higher risks, and the fearlessness and passion that is required to create new realities within the outdoor industry,” says Michael Glavin, VP and Brand Manager for Sierra Designs. “With extensive design experience in outdoor and beyond, we have no doubts he will be a great addition to our growing team.”
Schofield’s new position is effective immediately. He will work primarily on new equipment with additional responsibilities extending to overall brand design and aethetic.
The Sierra Designs brand recently relaunched with a new management team and product offering that is already drawing attention within the outdoor industry and beyond. The entire 2014 line embodies the brand’s mission to create backpacking gear that is better and different than anything on the market.
With a Bachelor of Arts degree from the Art Institute of Colorado, Schofield spent the last three years designing highlight equipment for Sierra Design's sister brands Kelty and Slumberjack. All three brands are part of Boulder, CO-based American Recreation Products.