Sierra Designs named the eight U.S. sales agencies that will support specialty outdoor retailers carrying its completely redesigned line of apparel, tents, sleeping bags and other gear.


 
With over a century of combined experience selling outdoor gear and supporting retailers with top-notch customer service, the new Sierra Designs sales team will be instrumental to the success of the brand, which has completely redesigned its tents, sleeping bags, and apparel for the Spring/Summer 2014 season.

 


“We are committed to changing the way we live in the outdoors, creating completely rethought outdoor equipment that will obsolete the status quo, and we wanted a sales force that would be able to effectively bring this message to specialty retail,” says Michael Glavin, VP and brand manager for Sierra Designs.  “We’re excited to have such a great collection of experienced and successful agencies working with us and are looking forward to their help in making Sierra Designs the go-to brand for innovation and performance.”


 
The new Sierra Designs independent sales rep agencies and their respective territories are:
 


  • Mid-Atlantic: Retailers in NY, PA, NJ, DE, MD, and the DC metro area will work with John Phaneuf from the Connecticut-based East Coast Action Sports. Email John at JRPhaneuf@sbcglobal.net or call 203-240-3210.
  • Southwest: CA, NV, AZ, and HI, will be covered by Greg Kaiser with Global Contacts, Inc. Based in Carlsbad, CA, Greg can be reached at greg@globalcontacts.biz or 760-419-9074.
  • Rocky Mountains: This region, which is in Sierra Designs backyard, will be covered by Sandy Brown with the SLC-based Wasatch Reps. Reach Sandy at sandy@wasatchreps.com or 801-541-8508.
  • New England:  Schneider Sales Associates of South Burlington, VT will handle sales support for the accounts in CT, RI, MA, VT, NH, and ME. Run by the father/son team of Steve and Hans Schneider, they can be reached at steve@schneidersalesassociates.com, hans@schneidersalesassociates.com, or 802-238-5639.
  • Southeast: WV, VA, NC, SC, GA, FL, AL, TN, MS, and KY, will be covered by Scott Williford and his Tennessee-based Southeast Sports Marketing, LLC agency. Scott can be reached at bicyclerep@gmail.com or 931.261.2909.
  • Midwest/Great Plains: OH, MI, IN, IL, WI, MN, IA, NE, SD, and ND retailers will be served by James Loveridge with Figure 8 Sales. He can be reached at james@figure8sales.com or 218.349.7800.
  • South Central: LA, TX, AR, OK, KS, and MO will be John Swartz from the Albuquerque, NM-based JMS Enterprises, Inc. John can be reached via email or phone at j.swartz@jmsei.com and 505-362-2955.
  • Northwest: Scott McCoubrey with the Ketchum, ID-based White River 50 LLC will manage WA, OR, ID, MT, and AK. He can be reached at scott.whiteriverllc@gmail.com or 206-427-5025.