Sierra Designs has hired Andrew Russell Sales to represent the southwest territory, effective October 23, 2006. Andrew Russell Sales also represents Stonewear Designs, Nikwax, Dahlgren, Julbo and Probar. The agency consists of Andy Russell, Dana Caraway and Jim Hewett who will operate as the southwest sales force for California, Arizona, Nevada and Hawaii.
Andy comes to Sierra Designs with a wealth of sales experience, having been a sales rep in the southwest territory for over eight years and in retail management at Sunrise Mountain Sports.
Dana Caraway brings more than 10 years in the outdoor industry to Sierra Designs with experience both as a sales rep and a brand manager for Stonewear Designs. Jim Hewett is a veteran sales rep and former retailer as well as an
accomplished climber and mountain biker.
“We are thrilled to welcome Andrew Russell Sales in the southwest to round
out the Sierra Designs global sales team,” said Mark Mathews, director of
sales for Sierra Designs. “Andy and his team pride themselves in building
customer relationships and excelling at customer service and training. They
will be a valuable addition to the Sierra Designs team.”