Sierra Designs announced a new apparel sales team made up of seven industry-leading sales groups.
“Having a dedicated apparel sales force allows us to focus more clearly on our retailers and our growing apparel category,” said Dale Philippi, CEO with Sierra Designs. “By assigning separate sales teams for apparel and equipment, we are better able to address the specific needs of retailers carrying each of these product lines, elevating our overall level of customer service.”
Hidden Waters Trading will handle Sierra Designs apparel sales for TS, MD, VA, NC, SC, and Washington DC. With over 15 years of industry experience, agency owner Greg Smith was 2008 Rep of the Year for Royal Robbins.
Handling accounts spanning MA, NH, NY, VT, RI, ME, the Clancy Group is lead by 17-year industry veteran Jennifer Clancy.
Originally from New Zealand, Dave Cockburn is the principal at Kiwi Outdoor Group and will serve MT, OR, ID, AK, WA. With over 20 years of outdoor industry experience, Jim Screven will handle apparel sales for AL, GA, and FL.
Lead by Gerry Tallman, the Tallman and Associates agency will handle the CA, NV, AZ, and HI territories.
Jim Walthour of J.V. Walthour and Associates will take charge of sales in IL, NE, IA, SD, ND, WI, MI, and OH.
Campbell Hough, owner of Campbell Sports, has over 20 years of outdoor industry experience and will cover the CO, UT, WY, and NM territories.
