Robert J. Siemers has been named the new General Manager for the Burris Company, Inc. in Greeley, CO. Siemers will be responsible for managing all aspects of the Burris operation which includes production, sales, marketing and distribution of Burris riflescopes and Steiner binoculars in the U.S.
Siemers has 25 years of experience with premium brand optics having served in key management positions at Carl Zeiss Sports Optics. During his tenure with Zeiss, he served as president of the company, vice president of business development and vice president of sales and marketing. In addition to successfully managing sales, marketing and new product development, he was responsible for the development of new optics innovations in the sport optics market.
In his new position, one of the main goals is to grow the Burris and Steiner brands in the U.S.
“Working with Burris and Steiner is a great honor and I am looking forward to growing two well-known and high-quality brands in the U.S. market,” said Siemers.
Robert Eckert, CEO of Steiner Germany, said, “We are extremely proud to have Robert Siemers on board. He is well-respected in the sporting and hunting industries. He is extremely knowledgeable in every aspect of running a company, especially in the sport optics business, and he has a great passion for the outdoors.”
Siemers holds a degree in Technical and Mechanical Engineering from a Technical College in the Netherlands. He has continued post graduate studies of Business Administration at the University of Rotterdam, the Massachusetts Institute of Technology and Columbia University in New York, as well as Financial Management at the University of Chicago.
A native of the Netherlands, Siemers speaks English, German and Dutch, but is a long time resident of the United States. He will relocate to Greeley, CO. in early 2011.