Cherokee Inc. has entered into an
exclusive agreement in the U.S. with Evy of California for Girl’s 0-16
sportswear for its Sideout brand. This marks the fifth
licensing announcement for the Sideout brand in the last eight weeks.
Kevin Krieser, President & COO of Evy of California, said, “We are
thrilled to be part of the group of premier manufacturers being
assembled for Sideout and believe we have tremendous opportunities to
collaborate and build the Sideout brand together.”
Jay Kester, Executive Vice President of Marketing for Cherokee Inc.,
said,
“We are pleased to partner with Evy for Girl’s sportswear. This
will continue to build on the hundreds of millions of dollars of Sideout
product sold over the past several years.”