SnowSports Industries America (SIA) has released an Addendum to the Retailer to Consumer Marketing Guide (RMG) it released last year that delves deeper into how snow sports dealers can drive traffic to their shops.


“Shop owners end up wearing many hats and marketing is an area SIA tries to provide fresh ideas whenever possible.  We received a lot of great feedback about last year’s Guide and the Addendum takes marketing efforts one step further,” commented David Ingemie, SIA president.

The Guide’s addendum is currently available to download.


The Addendum is laid out in a case-study format with two major sections – “Leveraging Key Marketing Opportunities” and “Merchandising/In-Store Marketing,” providing retailers with helpful tips, creative ideas, photos, copy suggestions and social media strategies taking busy shop staff through an entire selling cycle.


“The Retailer Marketing Guide has a ton of great ideas for shops both small and substantial, new or established, which help expand our marketing campaigns. With today's importance of social media in our industry, it's a great tool to reference because there really is something for everyone,” commented Monique Czarnecki, manager/buyer, Modern Skate & Surf in East Lansing, Mich.
  
The Retailer to Consumer Marketing Guide was developed with the support and guidance of SIA’s Retailer Advisory Committee, NSSRA, BRA, Industry Buying Groups (NBS, SSL, SMC, Sports Inc.) and Regional Rep Associations (EWSRA, MRA, MWSRA, NEWSR, SWRA, WWSRA).