SnowSports Industries America (SIA) has published the State of the Industry Video to provide valuable insight into consumer spending habits, demographics, immerging product categories and more.


“When you think about it, knowing consumer buying trends can  help at every level in our industry – retail staff on the shop floor, sales managers, upper management, entrepreneurs launching a new business – really  anyone involved in snow sports should check out this video as they prepare for  the upcoming season,” Kelly Davis, director of research for SIA.


Some of the research featured in the videos is from SIA’s 2011 Snow Sports Market Intelligence Report – a wide-ranging report of  activity in the snow sports marketplace during the 2010/11 season – which will be remembered for its  record breaking sales and highest snowfall levels in twenty years.

 

SIA's Research Department offers a full range of  research and data reports that provide industry insights to help companies make smarter decisions and ultimately grow their business.

SIA also collects  and analyzes all their research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product  development or how to write a business plan. As a non-profit, member-owned trade association, SIA's goal  is to help businesses thrive on their own, and as part of the larger snow  sports industry. Membership dues help subsidize SIA’s exclusive research making  the data available at no cost (i.e.: State of the Industry Video) or at  significantly reduced pricing.  Additional  SIA research reports, including women's-specific and juniors-specific snow sports products, will be released in the upcoming months.