SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, on Tuesday gathered members of the Nordic community for their annual Nordic Committee Meeting in Manchester, NH. After reviewing the pros and cons of several facilities, the Committee
voted unanimously to return the Nordic Demo to a two-day format
in-conjunction with the SIA On-Snow Demo/Ski-Ride Fest being held at
Copper Mountain Resort from February 3-4.
The 2014 SIA Snow Show is being held Jan. 30- Feb. 2, 2014.
“Copper has the right combination of convenience, proximity and service
to provide the best Nordic outdoor product testing experience for
dealers and attendees. I am confident this venue will offer our
customers both easy access and a great environment for testing Nordic
product,” commented committee member Isaac Wilson, Nordic Product
Category Manager for Amer Sports.
The Committee also made a point
to acknowledge and thank Devil’s Thumb Ranch for hosting the past four
years of the Nordic Demo and their exceptional terrain and facilities.
During the daylong meeting, Committee members also reviewed and discussed the current state of the industry including Nordic participation, relevant research, demographics, product sales through various channels.
Nordic Committee Members include Gary Flemming of Alpina, Isaac Wilson of Amer Sports, Peter Ashley and Rick Halling of Fischer, Van Brinkerhoff of Madshus, Steve Poulin and Andy Caniff of Swix, Ryan Green of Rossignol, Eric Schenker of Craft/Karhu, Chris Frado of CCSAA and David Ingemie, Reese Brown and Ed Wray from SnowSports Industries America (SIA).
“This meeting is our chance to gather as a group and take some time to consider the year ahead and what we’d like to promote for our industry – events, programs, growing participation, we really cover it all in this meeting,” commented Reese Brown, SIA’s Nordic Director.
The group spent a significant amount of time discussing growing Nordic participation and expanding current research efforts. Other topics included the Winter Trails program, which offers children/adults free Nordic demos at venues throughout North America as well as the upcoming Winter Olympics and opportunities to promote Nordic activities to consumers in an Olympic year.
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry.
