SnowSports Industries America (SIA) has launched the website, where retailers, manufacturers and resorts can browse SIA’s business-to-business resources., a response to the industry’s need for a directory of service providers with a good industry reputation, features a comprehensive list of all SIA members searchable by name, product category or keyword that collectively provide more than 20 different types of services and products vital to the industry.


“We have literally hundreds of innovative and cost-effective business service members,” says Tom Davis,SIA’s supporting membership sales and marketing manager. “ is a streamlined way for brands, retailers, resorts and all industry professionals to conduct their vendor searches. Knowing all of their vendor options helps them find the most productive business relationships.”


The companies listed on support the snow sports industry by being dues-paying members of SIA. Their specialties include POS, e-commerce services, booth design, legal services, marketing/PR, travel services, buying groups, logistics, design contracting, raw material/OEM supply, videography/photography, publications, insurance liability and consulting.



“Finding trustworthy vendors is tough – it’s great to know SIA’s SnowSportsB2B can help with the process,” saidLauren Wenzel of Snowmass Sports in Snowmass, Colo.


Snow sports suppliers will use when looking for:


  • Branding ideas covered during the SIA Snow Show seminars

  • Business how-tos from SIA’s snow-sports focused business service members

  • Snow-sports specific business webinars hosted by SIA members

  • Merchandising tips, with new ideas every Monday

C1 Partners will host the first SnowSportsB2B webinar series beginning December 4 at 2P EST with an “Overview of Digital Marketing.” The line-up of C1 seminars will be hosted the first Wednesday of every month to cover a series of topics:

  • Positioning, Messaging and Persona Development

  • Keywords Targeting

  • Website Optimization

  • Blogging For Small Business

  • Linkbuilding

  • Pay Per Click Advertising

  • Lead Generation

  • Lead Nurturing

  • Social Media for Small Business

  • Reporting and Analytics

“Making this information available to SIA members that wouldn’t get it otherwise is really timely and valuable,” said Dan Smink, partner/owner at C1 Partners, a supporting member that will also host marketing seminars at the 2014 SIA Snow Show. “The webinars series should make the members much more informed decision makers, whether they decide to do business with us or someone else.”


Check back on for information on how to sign up for the webinars. Contact SIA’s supporting member sales and marketing manager, Tom Davis, at for more information about