Life Is Good on Friday, Nov. 15 moved into a new retail location with a completed redesign concept at 250 Patriot Place in Foxborough, MA.
The store, which features white and neutral tones to create a modern aesthetic, also includes multiple interactive technologies and a lounge area with a Life Is Good coffee bar.
The lounge area, shown at right, was specifically designed as a place for customers to be able to relax with friends and family. Customers can enjoy a multi-touch coffee table and screen, a café counter and iPads. A large LED wall, showcasing a variety of content and messaging will greet customers as they approach the front entrance. At product tables, customers can browse iPads for greater product detail and features. The multiple interactive touch points will allow for greater customization and ultimately, a richer customer in-store experience. “With our new store opening at Patriot Place, we get to further the experience for our consumers,” said Bert Jacobs, chief executive optimist for Life Is Good. “We’re not just giving customers a traditional retail experience anymore we’re serving gourmet coffee, engaging our friends with interactive content, and just inviting them to hang out with us. We’ve redesigned the entire store and tailored it to meet today’s needs.”
“We cannot wait for our guests to experience the innovation of the new Life Is Good location and enjoy a concept that offers far more than the traditional shopping experience,” said Patriot Place Manager Brian Earley. “Through interactive technology, Life Is Good at Patriot Place allows customers to enjoy and learn more about the products they are purchasing while spreading the message of optimism.”
To celebrate the Patriot Place Grand Opening, Life Is Good will be hosting a weekend long celebration on Nov. 23rd and 24th that is open to the public. The event will feature live music, snacks, beverages, giveaways, social media contests and more!
The Patriot Place location is one of six company owned Life Is Good stores. Other locations include Boston and Newburyport, MA; Portland, ME; Atlantic City, NJ; and Destin, FL.
