SIA announced the winners of the first-ever SIA Supplier of the Year Awards. This award was developed to recognize those exhibitors at the SIA.07 SnowSports Trade Show who exemplified excellence in six different categories during the SIA.07 Show.
Prior to the Show in January, retailer attendees were provided information and nomination criteria to keep with them as they conducted business and attended appointments on the Show floor. Upon return, retailers were then sent surveys to cast their final votes and nominate their favorites.
The categories and winners are as follows:
- Best Product Catalog: Burton
- Best Display: Burton
- Friendliest Booth Receptionist: K2 Ski
- Best Line Presentation: Nils
- Best Swag: Volcom
- Best Booth Staff: Sport Obermeyer
This award is part of an overall program that was reinstituted last year and kicked off at the SIA.06 SnowSports Trade Show with the SIA SnowSports Retailer of the Year award. Since that time, SIA has created the SIA SnowSports Rep of the Year, awarded during the associations Fall Education Seminars, the Canadian SnowSports Retailer and Rep Awards and the newly announced SIA Supplier Awards.
“The SIA Awards program continues to expand and we as an association for the snow sports industry feel it important to recognize the various constituents who continue to strive for excellence in promoting and growing awareness for winter sports and its products,” said SIA awards program coordinator Sara Hobbs. “Our goal is to build a program that creates pride and industry wide recognition for the awardees.”